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LIFT researched the numerous ways to build a great online experience for prospective customers.

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Some of the elements that customers look for are:

1. Easy-To-Access Contact Information On Websites

Research shows that businesses should include their contact information immediately upon landing on their website.

Usually, customers arrive at sites via search engines; therefore, they want to gather information about the brand quickly. To provide that, businesses should place their contact information so it is rapidly available. In addition, they should ensure their site has intuitive navigation across desktop and mobile devices.

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2. Avoid Invasive Ads And Pop-Ups

Too many online ads and website pop-ups can hinder consumers from finding the information they are searching for, enjoying their experience online, and ultimately converting. In fact, some ads can distract users from the action a business is encouraging them to make.

Therefore, brands should be cognizant of the number and design of the advertisements and popups a user sees on their website in order to maintain steady conversion rates.

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3. Helpful Social Media Channels

More and more, users are turning to social media to ask questions and find out more information about the products and services provided by a company. They expect social channels to be helpful and quick in solving their issues and questions.

Luckily, skilled digital agencies have the knowledge and expertise to strengthen a brand’s social media strategy. This will help brands better target their prospective customers and generate more revenue.

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