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LIFT the Marketing Agency could be a full service, solutions-driven, agency targeted on growing your business!
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Here are 5 successful SEO trends that impact search engine rankings:
1. Technical SEO
Technical SEO determines the quality of a company website based on factors like speed and code. By optimizing the technical aspect of a website, search engines can crawl and index it better which can be beneficial to obtain a higher ranking.
Some steps to take in the direction of technical search engine optimization include:
1. Fix broken links. 2. Remove duplicate pages. 3. Test and improve website speed. 4. Ensure the website is mobile-friendly.
One of the most important aspects to consider when working to improve SEO rankings is the loading speed, as it can hinder conversions by increasing the bounce rate.
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2. On-Page SEO
From content formatting to technical tags, on-page SEO includes a series of important steps that are aimed to refine and enhance search engine rankings.
This area takes into account aspects such as:
● The use of headings and subheadings (including the H1, H2 and H3 tags, CSS codes). ● The correct use of keywords (including avoiding keyword stuffing). ● The complexity and readability of the content. ● And more!
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3. Meta Tags
Meta Tags are keywords that are strategically located in the code of a site to help search engines better analyze and crawl the content. They include the meta title, meta description and meta keywords.
Search engine crawlers look at the meta tags in the indexing process to analyze and compare if they are related to the content. For that reason, their correct use plays a key part in helping to recognize valuable content and in turn, obtaining improved rankings.
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4. Title Tag
Title tags allow Google to know the broadscale topic of a web page. They are the text that appears as the main headline in search engines and should be 70 characters long, including spaces and punctuation.
The correct use of the title tag proves to be helpful in the proper categorization of a website in a search engine.
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5. Sitemap Submission
Google defines the sitemap as “a file that lists the web pages of a site to tell Google and other search engines about the organization of the site content. “
It is recommended for search engine optimization to submit a site’s sitemap via Google. To submit the sitemap, a verification process needs to be completed, followed by the actual submission using the Google Search Console.
Submitting a website to Google may sound like a simple step, but in reality, it can be beneficial to companies that want to increase their search engine positioning.
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